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Alli Noland

Alli loves to get good coverage for Terra’s clients. She’ll spend hours looking at details, construction and pitch angles, and doesn’t sleep at night if her clients aren’t getting the coverage they deserve. Her extensive experience includes almost a lifetime of PR, live broadcast, retail and political strategy. And being outside

as much as possible.

Lori Crabtree

Lori has been a public relations, marketing, and event professional for more than two decades, leading account teams and overseeing communication programs for a long list of travel, outdoor recreation, snow sports and lifestyle clients. Her clients have included some of the world’s leading brands, such as 3M’s Thinsulate Insulation, Yakima Racks, SmartWool, Backpacker Magazine, SnowSports Industries America, Outdoor Retailer Trade Show,  Salomon USA and CamelBak Hydration Systems.

Catherine Donovan

After a decade in LA's bustling Silver Lake neighborhood, Catherine Donovan moved her young family to the tiny mountain hamlet of Idyllwild, Calif. (population 3,874) to enjoy the fresh pine-scented air and nature. With ten plus years of marketing and PR lifestyle expertise in action sports, outdoor/fitness,  grooming and design markets, Donovan enjoys spreading the good word on new products and those working behind the scenes to bring innovation to life.  Past brand experience includes (previous agency/in-house/project work): Sean Woolsey Studio, Idyllwild Arts Academy, Greg Klassen, BYRD, Dakine, TSOVET, Baxter of California, etnies Plus, Avia, ryka, Merrell, Gramicci, etc.


Astro, aka The Enforcer, rules the office with an iron paw. The size of a small hippo, Astro is so wolf-like that his hunter-orange collar boasts “I’m a Dog,” in case a neighbor with a shotgun may be mistaken. Occasionally whipping out a round-house to keep the smaller dogs in line, Astro prefers to spend the majority of his time lounging on the porch in sub-freezing weather.

When we're not working...

We walk shelter dogsevery week at the Jackson/Teton County Animal Shelter, sunshine, rain or snow. We work with the dogs to socialize and train them in hopes of helping find a furever home faster.  

 Let's go Caroling for Cans! Terra PR employees, alums, other marketing professionals and media make our way around the Jackson Town Square, caroling for cash and cans for the Jackson Food Cupboard. Annually, we raise over $1000 in just a couple hours, along with several hundred pounds of food for those in need. Best office holiday party ever.


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