"It was actually hard to keep track of all the coverage"
Veronica Cox, Director of Marketing at Eagle Creek
Through a combination of print, online and TV coverage, the Lync System received over 800 million impressions in key trade and consumer publications, online and print over one year.
Terra worked closely with Eagle Creek, an extremely popular premium travel gear brand to create a strategy and execute the product launch to media
for their new luggage line,
the EC Lync™ System.