About Terra Public Relations
With over fifteen years of experience in the consumer product and media relations industry, Terra knows how to pitch stories and place products. We’ve been working with contacts in the outdoor, snow sports, action sports, fitness and LOHAS industries for what seems like forever, and we love it. Our success and experience creating conversations around a wide range of companies and products stems from a desire to treat each person as an individual and approaching every brand and opportunity with thoughtful strategy and the attention it deserves. This gives Terra the connections, relationships and insight to get your product or story noticed by media and target audiences.
Based in the outdoor wonderland of Jackson Hole, WY, Terra is steeped in a lifetime of outdoor and action sports experience, which gives us myriad Gear Geek expertise, but it also means we share your environmental and life quality concerns, and we want to tell your story in a responsible, exemplar way. We love where we live and the products we use.
Our focus is to help our clients to reach beyond core and even secondary audiences, through positive media coverage, wide-reaching social media campaigns, and brain-scratching consumer publicity.
Alli Noland - Account Executive/Chief Whip Cracker
Alli’s experience is broad and deep with almost 20 years in Public Relations, live broadcast, retail, and even some political strategy. Her background as a DJ for nearly a decade has served her well when dealing with media across a wide range of categories and industries, and her lengthy tenure managing clients at Stanwood & Partners, one of the most creative independent PR firms in the outdoor industry, means she gets it. All of it.
Alli’s hands-on client work and proactive approach means a complete understanding of your company and product and the ability to tell your story in an engaging and authentic manner, creating positive brand relations and perception.
Alli has created relationships with top media at almost every major publication and many major blogs and websites over the years, while working with high-profile international companies like SmartWool, Smith Sport Optics, Eagle Creek, Yakima Racks, Arbor Snowboards, Buck Knives, Keen footwear to name a few.
Coveting an iPhone, but waiting for better coverage, Alli loves tweeting updates about life or work, and can often be found researching new communications technologies, after the Daily Show is over.
Having moved to Jackson Hole in 1993, Alli can genuinely appreciate the subtleties of a well-placed seam, warmth without bulk and all the other tiny details that can set a product apart from its competitors.
Jamie Storrs - Account Guru/Brofessional/Casual Hero
Jamie grew up with the internet and is an early adopter of web 2.0. Jamie is constantly monitoring social trends and emerging web technologies, and understands how to connect your brand with your target consumers whether they’re on facebook, twitter, foursquare or just searching google.
Jamie’s experience includes working in digital media and marketing, outdoor guiding on rafts and snowmobiles, and ski instruction before joining Terra PR to help develop and nurture the social media program in addition to traditional public relations and new business development. A veteran of building fan bases and working with bloggers to create link-backs, contests and reaching out via multiple platforms, Jamie can literally have four conversations at once. Jamie’s experience includes working with clients like Polarmax, Icebug, RAMP Sports, Wasatch Powder Monkeys, Marquette Backcountry and Trilipiderm.
When not pounding the keyboard, Jamie can be found enjoying every last outdoor opportunity available to him in Jackson Hole, walking the walk.
Maddie McQueeney brings a distinct perspective to the Terra team. She earned a degree in psychology and economics from Bowdoin College in order to understand what makes industry minds tick. She loves figuring out why people buy what they do, what they're going to want next, and how to make them want what you've got. Maddie's PR experience includes working with a variety of clients such as Kate's Real Food, Trilipiderm, ITS Logistics, Vertical Harvest, PROSPECS and SKORA. Her favorite part of working with Terra PR is the philanthropic aspect of the job, which has taught her how to take a public stand for those in need.
Residing in Jackson since 2009, Maddie’s past work experiences include non-profit communications, landscaping and lift operations before starting her job at Terra PR. Her customer service experience taught her invaluable lessons in communication, as she often had to defuse high stress situations with good humor. She also knows what it’s like to spend an entire year working outside, and how important it is to be well-equipped for the conditions.
When she’s not in the office, nothing makes her happier than an adventure on the slopes or trails. On any day of the week you can find her hiking, biking, skiing or running with her dog in tow. She also loves to travel, and has had some of the most influential experiences of her life on volunteer trips in developing nations.